This week there has been a lot of media attention regarding
Adidas. Adidas have made a strategic decision regarding new product
development, this in turn should help them compete with their major competitor
Nike who have similar product out already. Adidas have decided to bring out a
smart watch. Not only will the athlete have a GPS connection, the watch will
have Bluetooth connectivity as well as heart rate sensor. In addition to this,
this will track an athlete’s performance and provide feedback and heart rate
training guidance either through the watch’s screen or over Bluetooth
headphones. These features have created a unique selling point for Adidas and
this potentially could increase sales in the short term and increase their
profit margin the long term.
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| The above picture is Adidas' new smart watch which include heart rate technology. |
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